Frank Sound is on the south coast of Grand Cayman Island, far removed from Seven Mile Beach on the west end of the island where most of the hotels are located. The parcel master planned here is about 11 acres with about 1100 feet of beaches. There is a reef about half a mile offshore. Palms grow to the water line. The site is flat.

Adjacent parcels are zoned residential. This parcel has been up zoned to allow hotels, apartments, and commercial uses, at heights up to five floors. There can be twenty-five apartments per acre. There is an outparcel for a hotel and for four residential lots. The rest of the program is apartments and townhouses. Heights are greatest at the water and in the center of the parcel. The plan tapers to residential heights and coverages at either end. 

The depth of the parcel requires an interior street which is the main armature of the plan. There are two plazas – a central plaza and a plaza that provides a setting for the entrance to the hotel. The east west street is offset or doglegged. There is a boardwalk at the 130 foot beach setback, and a slip lane at Bodden Town Road.

The zoning disincentivizes single family lots and townhouses with large minimum frontage and lot size requirements. So every residential type is essentially permitted as apartments, the most forgiving zoning category and the one that offers the most hope for a denser urban plan. Fire truck access and public beach access leaven the plan and provide a number of ways to make your way through the property. Parking requirements are a little onerous. Two thirds of the parking is under buildings, which effectively limits the number of floors more than other zoning requirements.